Formica Corporation invented high pressure laminate over one hundred years ago. Today, the brand is one of the best known names in the design and construction industry. We are of our brand's history. But our catalog of global surfacing products comes with a unique set of challenges. Our surfaces come in thousands of size, color, texture, and pattern combinations. For our customers, finding the surface they want is critical to a brand experience. We turn to Coveo to help us connect our customers to the right product. When we integrated Coveo, we saw an almost immediate increase in people ordering samples and downloading swatches. With Caveo's machine learning, we can auto populate suggestions while people type their search queries. We found these suggestions have been twenty seven percent more likely to get a click. And recommendations driven by Coveo artificial intelligence have increased our clicked content by fifty one percent. It's clear evidence that Cavell helps people find the right product inside our extensive catalog. What's been so valuable about our Coveo partnership is not just the AI. It's also Caveo's service. The Caveo team helps us adapt quickly and customize our implementation so we can keep evolving and improving. With Coveo, we've been able to improve almost every single business metric we have. From swatch downloads to sample orders, to finding where to buy our product. We've watched our site faction score grow quarter over quarter, year over year. Most importantly, Coveo has helped us continue to deliver on the heritage and the global reputation of the formica brand.

How Formica immediately increased conversions by 51%

With an extensive product catalog, Formica needed help connecting their customers to the right products.

Instead of scouring thousands of products in a frustrating, confusing experience…

Customers are automatically shown their perfect products because Formica has streamlined the entire buying process with Coveo AI.

Here’s how they – and anyone else! – can do it quickly and easily.

In just 2 minutes and 4 seconds, you’ll uncover:

  • The OOTB Coveo feature Formica uses to increase users’ likelihood of clicking by 27%
  • How heritage brands like Formica, (who’ve been around for over a hundred years) can adapt and stay relevant for generations to come
  • The one “bonus” thing Coveo gives you that all but guarantees your year-over-year success (Hint: our competitors don’t do it the way we do, and without it you’re at a big disadvantage)

If you want to help your customers convert quickly with confidence…

Give them an experience that helps your satisfaction score grow quarter-over-quarter, year-over-year.

drift close

Hey 👋! Any questions? I can have a teammate jump in on chat right now!

drift bot
1